Joe Hawkins is an attitude: to be different, to stand out, to move away from the ordinary; an attitude that is reflected in clothing as a means of expression. To be extraordinary through your own style, with a mix between classic and contemporary. Always with attention to detail, and excellent quality.
Joe Hawkins is mainly inspired by the British youth phenomena that invaded England during the 60s, 70s and 80s, and whose axis was the synergy between fashion and music, two inseparable aspects. We aim to offer products that honor this attitude, for those who are not, nor want to be, part of the crowd.
Joe Hawkins' products are made in small quantities, with local materials and of the best quality, also with local manufacture, reflecting our essence and that of our clients.
Our values
At Joe Hawkins, we are much more than a clothing brand; we want to be agents of change. We are committed to conscious and responsible production that focuses on three fundamental pillars: environmental sustainability, social impact and respect for animals.
We believe in responsible fashion, which is why we use environmentally friendly materials and strive to minimize textile waste, even reusing some materials to create new garments.
In addition, we produce locally in Colombia and in small quantities, avoiding excess production to avoid unnecessary waste. Our garments are made in small workshops, where we collaborate with single mothers and women victims of the conflict in Colombia. Thus, our garments not only represent quality, but also a positive impact on the communities around us.
Finally, we are a vegan brand because we believe that animals deserve respect. We don't need to use animal products to create amazing, high-quality clothing. Our fashion is a statement of principles, a commitment to a more ethical and responsible future.